Staying Hired The Cultural Kingmaker's Guide to Building Work Oasis

Staying H.I.R.E.d is a practical guide to workplace culture written by 72 Smalldive founder who draws on two decades of experience advising Fortune 500 companies across Europe and Asia.

The book's central argument is a direct challenge to one of corporate culture's most entrenched assumptions: that career success depends on "fitting in." Soh contends that this directive is not only vague and subjective but actively harmful, encouraging conformity at the expense of creativity, diversity, and genuine organisational health.

In its place, he proposes a paradigm shift toward fostering transformative figures at work who play a purposeful role — the cultural kingmaker, one who shapes and sustains a thriving workplace, effectively building a work oasis that nurtures a culture of growth, empowerment, and collaboration.