Of Flat Earth and Protein Mania, Decoding Our Labyrinth of Biases

Of Flat Earth and Protein Mania is 72 Smalldive founder's second book, drawing on a considerably broader intellectual scope. Where his first book, Staying H.I.R.E.d — The Cultural Kingmaker's Guide to Building Work Oasis, concentrated on organisational culture and the workplace, this book turns the lens, both inward and outward, onto the architecture of human thought itself. Its subject is cognitive bias: the invisible mental shortcuts that shape how we perceive reality, make decisions, form moral judgments, and construct identities.

The book is structured as a series of essays drawn from politics, food culture, history, urban planning, corporate governance, public health, and international conflict, each used as a lens to illuminate the universal patterns through which bias operates. Its ultimate aspiration, stated with characteristic modesty, is not to eliminate bias but to foster the metacognitive awareness needed to manage it more honestly.